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Top 5 Pitfalls in B2B Customer Lifecycle Design—and How to Avoid Them
Articles
Top 5 Pitfalls in B2B Customer Lifecycle Design—and How to Avoid Them

In the world of enterprise B2B recurring revenue companies, designing a customer lifecycle that drives retention, growth, and efficiency is…

Customer Journey Mapping vs. Service Blueprinting vs. Process Engineering: Why You Need All Three
Articles
Customer Journey Mapping vs. Service Blueprinting vs. Process Engineering: Why You Need All Three

In the world of B2B recurring revenue companies, leaders face a critical challenge: designing a integrated customer lifecycle that drives…

Welcome to Valueflow
Articles
Welcome to Valueflow

ValueFlow revolutionizes how you can intelligently roadmap and design a cross-functional approach to delivering customer outcomes and sustainable recurring revenue.

Denounce with righteous indignation and dislike men who are beguiled and demoralized by the charms pleasure moment so blinded desire that they cannot foresee the pain and trouble.

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Top 5 Pitfalls in B2B Customer Lifecycle Design—and How to Avoid Them

Customer Journey Mapping vs. Service Blueprinting vs. Process Engineering: Why You Need All Three

Welcome to Valueflow

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Bio

Matthew Wagner is ValueFlow’s CTO. Bringing to the table an extensive
background in support, integration, and new product development. Matthew
is passionate about SAAS and creating new tools and features that users
love. He is driven by agile methodologies and loves working in fast paced,
ever changing environments.

When not at work, he’s a homebody, often found cooking up new recipes,
tackling DIY projects, or enjoying time with family.

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Bio

Jay Bouros combines a passion for innovation in the B2B SaaS industry with
a strategic approach to product management, agile methodologies, and
customer success. As Chief Product Officer, he draws on extensive
experience leading product teams through transformative journeys,
establishing best practices, and driving net dollar retention for enterprise
clients. His work is defined by a commitment to aligning product vision with
customer needs, crafting scalable solutions, and fostering seamless cross-
functional collaboration.

Jay loves hiking with his dog and flying whenever he can after receiving his
pilot’s license.

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Bio

Before founding Valueflow, Ross spent seven years building Valuize, a
leading consulting firm dedicated to helping enterprise B2B tech companies
design and execute customer lifecycle strategies that enhance customer
value, retention, and growth. With over 13 years of experience in B2B
recurring revenue organizations, Ross has led and shaped strategies across
Sales, Sales Engineering, Customer Success, Services, and Partnerships.

Outside of work, Ross finds joy in the ocean and mountains, fueling his
passion for surfing and snowboarding.